KANO MODEL
SURVEY TOOL
Classify product ideas with the Kano model to separate expected basics, performance drivers, delight features, and concepts that people simply do not care about.
Kano Model
Classify Features
Kano uses paired answers for each feature: one question asks how people feel if the feature exists, and the other asks how they feel if it does not.
Features
3 itemsKano Classification
Pikli product concept
A delight factor. People love it when it exists, but they do not expect it.
This feature does not change satisfaction much either way.
Baseline expectation. Missing it creates dissatisfaction fast.
The better this gets, the happier people become.
Conflicting answers. This response pair likely needs follow-up.
Some respondents actually prefer not having this feature.
The better this gets, the happier people become.
A delight factor. People love it when it exists, but they do not expect it.
Some respondents actually prefer not having this feature.
Export / Save
Download the Kano snapshot for product planning, feature reviews, and stakeholder alignment.
WHY USE THIS KANO MODEL TOOL?
Standard Kano Matrix
Classify each feature from paired functional and dysfunctional answers
Must-Be Vs Delighter Split
See whether a feature acts like a baseline need, a performance driver, or a surprise win
Editable Feature List
Rename the list, add new concepts, or remove items without leaving the page
Category Mix Snapshot
Get an immediate distribution of must-be, performance, attractive, indifferent, reverse, and questionable responses
Export For Product Reviews
Download a clear classification board for roadmap planning and stakeholder conversations
Good For Feature Prioritization
Useful when you need to separate expected basics from real differentiators