MAXDIFF
CALCULATOR
Score features or concepts using best-minus-worst counts to reveal what people truly prefer.
Feature Counts
What MaxDiff Shows
The option was selected as best more often than worst, which suggests stronger preference.
The option is polarizing or simply not standing out strongly enough.
The option is being rejected more often than favored in your sample.
Best Minus Worst
MaxDiff Ranking
Export / Save
Export the MaxDiff ranking for feature prioritization, conjoint-style discussions, or offer testing recaps.
WHY USE THIS MAXDIFF CALCULATOR?
Best Minus Worst Scoring
Calculate net preference by subtracting worst selections from best selections
Prioritization Ranking
Sort features, benefits, or concepts by net preference instead of raw mentions
Balanced View
See which ideas are attractive and which ones actively push people away
Editable Input Rows
Add, rename, or remove features as your list changes
Export Snapshot
Share the final ranking with product, research, or pricing teams
Fast Preference Scan
Useful for quick research passes when you need directional differences fast